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My friend runs a business in loans, real estate and auto leasing. He has asked me to help him in making monthly newsletters for his clients.
Now I just wanted to know what ideas you guys would have in including in the newsletter (other than info regarding loans, cars, and realty) that would give the client a less business-like feel to the newsletter.
For instance, we’re thinking of adding a part where we can list the names of clients whose birthdays fall during that months issue, maybe a quote of the day, a recipe, a true life story… I don’t know, that’s about the extent of it. I need help in thinking of other creative touches to put in a newsletter that doesnt want to be all-business but to make it more engaging for our clients by making it a little personal.
Any ideas? Thank you
online newsletter