Our company sends out monthly newsletters to recipients who donate to our organization. We’ve been doing the mailing of newsletters for almost five years now. We think people may have gotten tired of it so we need a new way (a new medium?) to report news that is cost effective (as well) and transcends digital divide (not all have computers nor have access through internet service).
I was thinking of changing the newsletter’s shape to that of a postcard type. Is this good? Please advice!
June 6th, 2009 at 8:52 am
sending out your mom
June 9th, 2009 at 3:46 pm
email newsletters will be the most cost effective. If you can somehow extract those that do not have email addresses from your database and then send them a postcard about your newsletters, that would be best, cost wise, with limited info (postcards are small for a lot of info) with a website address that has the newsletter on it, for them to go to, would be ideal.
June 11th, 2009 at 10:02 am
Yes I think that is a good idea, I sometimes I get these postcards in the mail, musch better than a letter in an envelope.
June 14th, 2009 at 1:11 am
try e-mail or even just starting a web site and keep it updated
e-mail costs you nothing but your normal ISP fees.
The web site would allow those people that want updates to go check out the information and those that don’t care won’t be bothered.